Emergent Conclusions
In a typically diverse couple of weeks, I have been prompted to ponder about the way narratives develop. Not only in the context of cultural media but also in knowledge driven business context where the confident articulation of what you do or are trying to achieve is critical to its success. These musings have been prompted by having lunch with a writer/producer of a long running hospital TV drama series, attending a book group discussing various popular economics titles, and also pondering the theme of my next (this) blog post.
They say everybody likes a good story, but I'm beginning to wonder if that is changing.
Personally, I've always preferred my media a bit more ambiguous - I prefer music without lyrics, and films with more questions than answers etc. And the digital generation are far more interested in creating content and interacting with it rather than passively consuming media and stories. One of the primary criticisms of the books discussed at the aforementioned book group was that, whilst they captured a series of interesting phenomenon (Wisdom of Crowds, The Long Tail and Blink), they were incomplete without a proper concluding chapter that draws out all the inferences and implications. However, putting aside the flaws with those books for one moment, I think we are so used to media or stories with a beginning, middle and end we are confused when we are presented with a series of observations without a grand narrative as those books tend to. By limited media I mean books with no more that 300 pages, films of no more than 2 hours, 1 hour lectures etc, but now with plummeting transaction costs, the limits of our media or vanishing.
And yet the lack of immediate conclusions is far more realistic than the epic stories with which we grew up. Without wishing to sound too post-modern about it, who wakes up in the morning and thinks, I am a hero on chapter 4 of an epic journey to save the world? I certainly know I don't, but then I've never been a morning person. I'm increasingly of the opinion (notice the gradual development) that stories emerge from a mass of activity and yet we crave the certainty of a definitive set of cause and effect leading to a satisfying conclusion, be it a pitch to a client or a script for a film. As our business and social networks expand and collaboration increasingly becomes the norm, I think that the way we create and tell stories is changing. But in the spirit of these musings I'm not going to suggest how this is happening, rather please develop and draw your own emergent conclusions.
Interesting post Roland. Maybe we should look at it more like the 'aphorisms' that Nietzsche talked about, those flashes of intuition and understanding, that stop the rhetoric of artificial beginnings, middles and ends...
Posted by: Ellie | 28 Aug 2007 12:43:11
Thanks Ellie,
I've never read Nietzsche but perhaps I should. I guess the trick is to be open to tap into those flashes of intuition when you can.
Roland
Posted by: Roland Harwood | 28 Aug 2007 14:21:04